TONEEJAY is a singer-songwriter from the Philippines who officially released his debut single in 2021. Our creatives are privileged and honored to support his career thus far through our solutions.

The Challenge

Although TJ de Ocampo has already been known in the independent music scene for a few years through Munimuni (his former band), he decided to take on a solo career as TONEEJAY — an unknown name to many OPM listeners. The brand needed to grow a solid community that would patronize TONEEJAY’s music through multiple platforms that generate streaming revenues.

Our Creative Solution

We crafted social media campaigns and content calendars for the promotions of TONEEJAY’s music releases and events. Our campaigns revolved around TONEEJAY’s very relatable character and his genuine personal experiences. Our creatives shot and edited multiple types of media that were published on various platforms from YouTube to Meta platforms, to TikTok. We have also managed some paid media through Meta.

The Result

The content we created helped TONEEJAY gain traction on social media and attract a following. Overall, we have built a robust library of owned media for TONEEJAY. Presently, TONEEJAY has 1.173 million listeners on Spotify, 57,000 followers on Facebook, 17,800 followers on Instagram, and 118,500 followers on TikTok. On YouTube, he has garnered 33,600 subscribers, 4 million views, and 261 thousand hours of watch time. A noteworthy breakthrough is his latest single, "711", for which we produced several videos that received a significant amount of attention.